All Projects

Media Workflow Analysis & AI Automation

Kashida | كشيدة

Custom software and AI-assisted production workflows designed around how Arabic newsrooms and media teams operate. Connects editorial planning, visual asset generation, and multi-platform publishing.

Illustration of media workflow automation, Arabic typography rendering, and content production pipelines for Kashida
RoleCo-Founder
TimelineNov 2026 – Present

Context & Operational Problem

Media teams and digital newsrooms frequently lose hours to fragmented manual steps between editorial drafting, resizing visual templates for each platform, fixing Arabic typography issues, and copying content across chat channels. During breaking coverage, these bottlenecks slow down publishing and drain creative focus.

My Contribution & Solution

As Co-Founder, I start by auditing daily operations with editors, designers, and producers to identify exact friction points. I then architect and build tailored web tools, deterministic Arabic visual rendering engines, and human-in-the-loop AI workflows that automate repetitive formatting while keeping editorial review in full control.

Value & Practical Outcome

Replaces scattered manual handoffs with a unified production pipeline, giving media teams faster turnaround, consistent brand presentation, and reliable editorial control.

Technologies Used

Next.jsTypeScriptPythonFastAPIPostgreSQLAI WorkflowsArabic Typography

Selected Projects

Illustration of live broadcast scheduling, rundown blocks, and newsroom content flow for ID8 Media

Broadcast & Newsroom Web Applications

Frontend interfaces and data integrations supporting live television production, program scheduling, and digital news desks. Built within the ID8 Media engineering team for fast-paced broadcast operations.

Illustration of trilingual e-commerce products, size-level inventory tracking, and order management for DUTHUR

E-Commerce Brand & Custom Storefront System

Apparel brand in Türkiye alongside a custom-engineered trilingual (AR/EN/TR) commerce and inventory system designed to replace generic SaaS platform limitations.

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